Hey ,don't say< luxury> otherwise will go to< J>

Beijing will open fine
Updated: 2011/04/14 18:32 Yijun Qian


Mainland China is already the world's 4th largest luxury market, but the government has also tried to narrow the wealth gap, a foreign news agencies today, causing concern of many international companies, this report alleged that Beijing announced that from tomorrow (4 / 15), the targeted use of "luxury" the word, or the related adjective, punishable by 4500 dollar fine (about NTD 14 million), mainly because they thought "luxury" with a "hedonic ism ", and will increase the" wealth gap "will go luxury as a" dirty words "in the ranks.
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In 2005, LV flagship store in Beijing, also followed the following year Cartier shop in the neighborhood, luxury goods in China, to become an international brand of vital importance, but now in Beijing for the luxury of two words have a new policy. TVBS Qian Yijun: "『 』luxury is not offense? The future may be, from April 15 onwards, if any outdoor advertising in the top of the luxury』 『has publicly declared that the relevant words, you may be connected to a fine of NT 14 million. "

Forbes magazine, published this latest news that the Beijing municipal government announced that any public advertisement "luxury"-related adjectives, will impose $ 4,500 fines on the grounds that some words with "hedonism," the spiritual emptiness color and deepened the gap between rich and poor, it is classified as obscenity.

Beijing office worker: "I think we should stop what is now rife a little luxury."

Beijing office worker: "Not really, because the luxury for the individual, you have the ability you have the luxury, there is no ability to do the luxury thing."

Mainland China just this year, plans by the next 5 years, major goals is to narrow the wealth gap, Beijing this provision, in line with central policy, but "luxury" how the word will become dirty words, Beijing is still not found Government's original provisions, so like advertised "luxury", "royal" or "rich" and other words of advertising, can not be used? International luxury goods makers are still waiting to see.